MARKETING

Appearances
Cause Related Initiatives
Creative
Digital Media Platforms
Endorsements
Guerilla Marketing
Street Teams
Incentive Programs
Product Sampling
Promotions
Public Relations
Retail Marketing
Sports Marketing
Trendsetter Marketing
Youth Marketing

Fantactics specializes in assessing the value of celebrity talent for brands, corporations, marketing agencies and non-profit associations. Our experience with national brands and retailers has made it possible for us to continuously develop new ways to leverage talent in a marketing campaign, handling the negotiation from start-to-finish and ultimately, activating the program.

Our process includes: understanding program objectives; recommending talent based on relevance, timing & budget; negotiating all agreements; and managing celebrity activation. Our celebrity database provides pricing, hobbies, causes, contact information and past endorsement history, which enables us to provide quick and accurate information and talent recommendations.

With offices in the US and Canada we continue to forge strong relationships with celebrity agents, managers, publicists, marketers and sports lawyers.

Appearances

Fantactics will help match your brand, product or service with sports and entertainment celebrities for speaking engagements, commercial endorsements, and personal appearances. Our extensive network of sports and entertainment agents, allows us to efficiently deliver the sports or entertainment celebrity of your choice at the lowest possible fee.

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Cause Related Initiatives

Fantactics takes extensive pride in our cause-related initiatives. From issues about the level of children's physical fitness to amateur sports funding, your product or services can take pride in being associated with these goodwill messages. This could lead to several opportunities, like increased awareness of the cause, and with cause orientated promotions, an increased awareness of your brand or service. It's a win-win scenario and Fantactics will orchestrate the plan from beginning to end.

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Creative

It only takes a few seconds to make a good impression, and in many cases you only get one chance. That's why Fantactics works hard to define the goal of the project by asking questions like, "what response do you want from your audience?"

Then we'll create a plan that will be geared towards your goals, not ours. Our professional team knows how to create the right message in the right method so that you get the response you need.

Creative Services Include:
• Print Ad Campaign
• Brochures and Presentation Folders
• Direct Mail Pieces
• Corporate Identity (business card, envelope, letterhead, etc.)
• Logos
• Displays / Exhibits
• Inserts, Newsletters, Templates
• Annual Reports & Catalogs
• Magazines & Publications
• Product & Package Design
• Illustration
• Digital Photography
• Signage

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Digital Media Platforms

eMedia is a new and rapidly growing technology that includes a wide range of resources made available in electronic format from social networking and website banner advertising to voice broadcasting, television, radio, mobile and any other form of digital media.

Fantactics is embracing latest digital media platforms to develop, activate and measure delivery of your message. We are applying these expertises to our work for our corporate Marketing clients and are dedicated to strategically leveraging fan passion across relevant and emerging technology platforms.

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Endorsements

Sports and Entertainment invoke emotions, both to fans and celebrities. Fantactics can attach some of these emotions to your brand or service with athletes and celebrities who can be the ambassadors of your brand. The skills, teamwork, leadership and determination that brought them success can now be put to work in your business to help you achieve your goals.

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Guerilla Marketing

Characterized by the conceptualization and implementation of creative marketing strategies unused by traditional methods of marketing, guerrilla marketing strategies achieve conventional goals while using unconventional methods. Guerrilla marketing tactics enables businesses to utilize creativity and innovative thinking to create awareness and drive sales.

We engage in numerous unconventional marketing strategies and tactics designed to generate maximum results while using minimal resources.

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Street Teams

In today's youth-oriented world, street teams are the secret weapon in the battle against boring and out-of-place advertising campaigns thought up by people out of touch with what is really happening in youth culture. Street teams originally came about as a way for fans to promote their favourite recording artists, particularly ones who didn't have big labels marketing for them. Now, marketing and advertising agencies have begun to realize that hiring street teams is one of the most effective forms of youth marketing available.

Our teams are loosely organized and totally committed to success. Our marketers are required to take the point, leading their people from the front. While leading teams on numerous missions, our members face constantly changing and unfamiliar situations, requiring them to be adaptable, resourceful and smart.

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Incentive Programs

To the general public, perception is that marketing and advertising is the process by which a company entices a consumer to buy their product vs. that of a competitor. Although this theory is indeed accurate, rest assured that marketing should not take place at this level only. Incentive programs are an important part of the marketing process at all levels from manufacturing to consumer. We can conceive and implement an incentive program that will generate excitement.

Channel relationships - We build strategic plans for your trade relationships, and execute them for maximum impact. We help you put strategies in place to help you control your agenda at whatever level you target, and to help you maximize your sales effectiveness.

Employee relationships - Employees are your most valuable resource. We enable you to run company-wide programs while focusing on the mission critical objectives of each employee group, with minimal hands-on program management required.

Consumer relationships - Consumer. End user. Purchaser. All are buzz words for our corporate VIP's, your customers. Incentive programs are a valuable tool for finishing a sale.

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Product Sampling

Product sampling is one of the most effective marketing tools; sampling encourages the trial and purchase of your products. Product sampling can reach an extremely large audience, or can be extremely targeted, depending on your goals. Colleges are perfect examples of a targeted environment. In fact, collegiate sampling campaigns are almost always successful.

We specialize in reaching consumers with product sampling campaigns in almost any setting imaginable. Whether it is distributing 500,000 trans-fat free, peanut-free cookie samples to elementary schools across Canada, or taste sampling 120,000 energy drinks at extreme events across Ontario, we can handle any of your sampling needs.

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Promotions

One of the first things worth noting in a discussion of sports and entertainment marketing is that companies are investing significant dollars in sports and entertainment related promotions. Corporate executives understand that these promotions can generate a fantastic return on investment and are proven winners for brands of all kinds.

Done right, sports and entertainment marketing can build business and brand awareness. It also enables a brand to compete on issues other than price and to cut through ad clutter. Customers are reached on a level that is of interest to them, which is more effective than just a traditional media buy.

Fantactics can assist in any and all stages of your promotional program development and execution. Following are just a few of the turnkey services we offer:
• Concept and program development
• Integrated strategic marketing
• Concept testing and program development
• Communications materials
• Mobile marketing tours
• Field marketing
• Interactive program development
• Merchandising and premiums
• Sweepstakes administration
• Execution/implementation
• Media tie-in

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Public Relations

As well as working closely with our clients, we also believe in working closely with the media to make sure what you are saying is of interest and relevant. It is after all, the media who will ultimately make your campaign a success.

Fantactics PR Cores Areas include:

• Media Relations - Making the most of our great relationship with the print and broadcast media to represent you.

• Sponsorship Maximization - Getting the most exposure for your brand through media relations.

• Sponsor Relations - Ensuring that you and the event/individual get the most from your sponsorship.

• Media Training - Interview training to give you the confidence to represent yourself or your organization well.

• Press Office Provision - From press operations at events to long term PR plans.

• Crisis Management - Advice and assistance in steering a course when trouble hits.

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Retail Marketing

We know and understand the challenges of retail. We have worked with - and for - some of the largest retailers in the world. We understand the needs and demands of retailers and we know how to develop programs that can maximize your merchandising efforts (e.g., maximum shelf space, prominent displays, and effective distribution).

The increased cost of sponsorship programs means clients expect initiatives that create top-of-mind awareness and brand building, as well as programs which generate a significant return on their investment.

Retail is where we tie your brand's equity to consumers' emotional links. By strategically integrating your brand to a sponsorship that has an emotional link to your customers, we are able to translate that emotion into involvement and loyalty to your brand.

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Sports Marketing

Success in sports marketing requires the creation and implementation of event activities designed to attract an audience. In carrying out an effective campaign, it is important to understand the fan base. Positive results are achieved through implementing a balanced mix of branding and fan enrolment. It's important to choose from sports marketing companies who realize that the success or failure of a campaign can have a serious impact on the individual or organization the campaign is being conducted for.

Although not just a sports and entertainment marketing agency, we still realize that the most critical elements of sports marketing encompass the athletes, the fans, and integrated management and promotions. We work with clients to ensure each of these elements is factored into every unique campaign we conduct, bringing maximum exposure to athletes, organizations, and associated products.

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Trendsetter Marketing

Trendsetter marketing is a relatively new style of marketing that is rapidly gaining traction, particularly with youth marketers. Also known as “tastemaker” marketing, the concept is to provide key individuals with new products or access to new services in the hopes they will endorse and promote these products of services. These individuals typically have large social and professional spheres and possess great peer influence.

We have been pioneers in trendsetter marketing. We recruit these "tastemakers" on our clients' behalf. These people are the managers of record labels, night clubs, and lifestyle stores, yoga and fitness instructors, famous local athletes, young models and actors.

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Youth Marketing

Youth marketing targets tweens, teens and young adults. These young people populate the markets of the future, while having a tremendous amount of discretionary spending power today by influencing their parents’ purchases. Almost all consumer brands being launched (as well as existing brands) need to engage in youth marketing campaigns if they want to create brand loyalty and long-term success for this giant demographic.

We have wide experience in planning and implementing youth marketing campaigns. We recognize that today's youth has very strong opinions about things affecting their lives and want to be heard. We also realize they are very cognizant of overt marketing efforts, and often require a specific marketing approach.

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